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Changing the World and Reporting It, One Butterfly at a Time

How does your organization measure social impact? Many nonprofits don’t, for reasons described as: • limited time and resources, • hard to keep track, and • really hard to quantify the value. You might be surprised that many nonprofit investors do not require evidence of field-level impacts. Especially in supporting smaller community-serving initiatives, basic reports on short-term output production (numbers of lives touched) are accepted. This means that far-reaching social value remains unexplored. Consider the Butterfly Effect. It asserts that through a complex, entangled network of causes and effects, the flapping of a butterfly wing can influence the weather half-way across the world

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